Our Capabilities

It’s not just what we do that separates us from other agencies. It’s how we do it. These are the tools of our trade:

Shopper Marketing

Shopper Optimization

Canadian E-Commerce Insight Centre of Excellence

Retail Technology

Shopper Marketing Icon

Shopper Marketing

Shopper Optimization Icon

Shopper Optimization

Canadian E-Commerce Insight Centre of Excellence

Retail Technology Icon

Retail Technology

Shopper Marketing

Omnichannel Insight and Shopper Conversion

Even the most creative ad campaigns can fail to produce results if no one buys your product. Using best-in-class insights on the Canadian shopper landscape, we design award-winning shopper campaigns guaranteed to drive conversion in any channel.

We ensure that every aspect of your retail communication, including digital, social, mobile, promotional and brick-and-mortar, is optimized to convert shoppers into buyers.

Shopper Optimization

Data + Media: The Next Generation of Shopper Marketing

While brands are collecting an unprecedented amount of owned data, media reports, banner-specific insights, and third-party resources, only a small fraction of these resources are leveraged for anything.

Using A.I. and real-time data analytics, we created a practice that optimizes messaging, curates shopper media placements, and - most importantly - conversion. We work with clients, their vendors, and TrackDDB to identify where, when and how your targets are shopping. We then influence purchase at the most the relevant touchpoints, whether at the retail banner, online, or both.

Canadian E-Commerce Insight Centre of Excellence

From Amazon to Walmart

As e-commerce sites are beginning to supplant search engines and brand sites as the number #1 product discovery tool for new products, we created a national consultancy to help clients navigate this disruption based on our years of expertise in the field.

As experts in the Canadian e-commerce landscape, we have a unique understanding of these channel channels operate. From Amazon to Walmart.ca, Loblaws.ca to Flipp, or emerging players like AliExpress and Chef’s Plate, we develop tools and techniques to drive awareness and sales conversion for our clients to excel on e-commerce experience platforms that go beyond a standard media buy. We can even help them build their own.

Retail Technology

Combining Online with On-Shelf

By combining our design expertise with our intimate understanding of in-store behaviour, this practice develops physical and mobile omni-channel tools that provide utility, entertainment and information from online to on-shelf. Integrating A.I. and mobile-first platforms, we create ground-breaking experiences for the next generation of shoppers. 

Engagement through technology and in-store interactions allows us to optimize shopper experiences in real time, and facilitate the collection of data for future activations. Analytics from interactive displays and consumer sentiment tracking technology that can leverage facial recognition, contextual display, and biometrics are only the beginning of what we do.

Shopper Marketing

Omnichannel Insight
and Shopper Conversion

Even the most creative ad campaigns can fail to produce results if no one buys your product. Using best-in-class insights on the Canadian shopper landscape, we design award-winning shopper campaigns guaranteed to drive conversion in any channel.

We ensure that every aspect of your retail communication, including digital, social, mobile, promotional and brick-and-mortar, is optimized to convert shoppers into buyers.

  • National & bilingual account-specific, national, and IMC programming
  • Shelf, aisle, category, and merchandising re-invention
  • Shopper insight, strategy, design, and execution
  • Retail video, content, print, and display production

Shopper Optimization

Data + Media: The Next Generation of Shopper Marketing

While brands are collecting an unprecedented amount of owned data, media reports, banner-specific insights, and third-party resources, only a small fraction of these resources are leveraged for anything.

Using A.I. and real-time data analytics, we created a practice that optimizes messaging, curates shopper media placements, and - most importantly - conversion. We work with clients, their vendors, and TrackDDB to identify where, when and how your targets are shopping. We then influence purchase at the most the relevant touchpoints, whether at the retail banner, online, or both.

  • Developing contextual retail banner profiles for your brands based by target
  • Working with your agency partners to drive integration of mass media campaigns
  • Identifying contextual placements to optimize product and brand relevance, leading to purchase intent
  • Optimizing placements and messaging by consumer segment(s) and their most relevant touchpoints in real time, and informing future brand activations/plans

Canadian E-Commerce Insight Centre of Excellence

From Amazon to Walmart

As e-commerce sites are beginning to supplant search engines and brand sites as the number #1 product discovery tool for new products, we created a national consultancy to help clients navigate this disruption based on our years of expertise in the field.

As experts in the Canadian e-commerce landscape, we have a unique understanding of these channel channels operate. From Amazon to Walmart.ca, Loblaws.ca to Flipp, or emerging players like AliExpress and Chef’s Plate, we develop tools and techniques to drive awareness and sales conversion for our clients to excel on e-commerce experience platforms that go beyond a standard media buy. We can even help them build their own.

  • Best practices for developing a branded presence on Canadian and international e-commerce sites
  • Creation and optimization of contextual and curated e-com content
  • Cross-selling, loyalty integration, and product reviews pre-shop and on-site
  • Custom platform development and third party integration

Retail Technology

Combining Online
with On-Shelf

By combining our design expertise with our intimate understanding of in-store behaviour, this practice develops physical and mobile omni-channel tools that provide utility, entertainment and information from online to on-shelf. Integrating A.I. and mobile-first platforms, we create ground-breaking experiences for the next generation of shoppers.

Engagement through technology and in-store interactions allows us to optimize shopper experiences in real time, and facilitate the collection of data for future activations. Analytics from interactive displays and consumer sentiment tracking technology that can leverage facial recognition, contextual display, and biometrics are only the beginning of what we do.

  • Hard or soft retail technology solutions including design, prototyping, and commercialization
  • Natural language interfaces that provide brand specific utility, entertainment, and information for a seamless omni-channel experience
  • Technology that integrates with retailer initiatives and account-specific programs
  • Leveraging pre-existing brand assets originally developed for apps, site, social, etc.

Trophy Case

Good work is its own reward. But the awards don't hurt. TracyLocke Canada has been the recipient of every major Canadian marketing award, not to mention a few others.

Shopper Innovation Awards Logo
CMA Logo
Promo Awards Logo
New York Festivals Logo
Marketing Awards Logo